QUESTIONS ABOUT COLOR

• Can I highlight my grey hair vs. coloring it for coverage?
• You can highlight grey hair to blend, however highlighting will not cover it. Why not try a few highlights over your colored grey to give an added dimension!
• Why does professional hair color take so long to process?
• SCIENCE! As professionals, maintaining the integrity of your hair is #1 priority. The more time it takes to change the scientific structure of the hair, the chances of damage are minimized.
• What is demi-permanent hair?
• Demi permanent hair color acts similar to semi-permanent hair color,however producing a longer lasting effect. Demi- Permanent hair color uses a lower volume catalyst to gently swell the cuticle to drive the color molecules into the cortex of the hair. This produces longevity in the color.
• Why do my highlights turn gold/brassy?
• Melanin/Pigment molecules in the hair are responsible for the color you see. Pheomelanin (which creates the red/yellow pigment) is fragmented during the lightening process. These tiny fragments can actually regroup after time to reform the warm tones that make hair appear gold/brassy. Try using a color enhancing shampoo such as Shades EQ Platinum Ice to help minimize the gold tones.
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• I've been highlighting my hair for years, why do the ends look
• all one color vs. highlighted?
• After many highlighting services, all of the ends are probably the same highlighted color. Every few highlighting service, consult with your professional about placing some low- lights in between some of those highlights to keep the depth. Low lights will also act as a shadow to those highlights, making them appear new again!
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• If I color my hair how often do I need it retouched?
• It really depends on how fast your hair grows. Once you begin to see the regrowth, you know its time! Consult with your professional about using a non-ammoniated glaze to refresh those tired ends instead of using the same formula as the retouch. This will aid your color in less fading and keep that great healthy shiny hair!
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• Does color damage your hair?
• If a professional service is sought, damage is reduced to minimal if any. Discussing the process with a professional will eliminate any concerns you have. If it doesn't you should seek other advice. There are many professional choices today. Some of the products can actually seal the cuticle, add shine and enhance the condition of your hair. One recommended product is Redken Shades EQ color gloss.